This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for ...

The Lanham Act establishes several grounds for businesses to pursue litigation against competitors and other parties that are misusing their trademarks and engaging in other forms of false and ...

“Agriculture can be part of the climate solution,” proclaimed a full-page ad in The New York Times in April 2021, just a few days after Earth Day. “Bacon, chicken wings and steak with net-zero ...

GEICO is back in federal court, this time defending against a proposed class action that accuses the insurer of misleading customers about how their auto coverage would respond during the pandemic.

“Courts are looking at false advertising through a different lens because of social media,” says Jennifer Millones, chief legal officer at Newman’s Own Last year, the Federal Trade Commission (FTC) ...